Design Objective: Design a logo and packaging for a fictional pharmaceutical brand. Create a digital logo complete with logomark and logotype that includes the brand name and generic name. Design packaging for the product based on pharmaceutical regulations. Design and craft a 10’ x 10’ and 10’ x 20’ tradeshow booth at 1/10th scale to be used at Bio International.
Design Brief: This pharmaceutical is called Aspimara, a medicine used for treating depression and anxiety. The logo features a sunflower and bright colors to represent joy. The packaging was designed to fit the branding but also be simplistic for accessibility purposes. A simplistic approach was also used when designing the booth, consistent with the sunflower branding. The concept for the booth interaction is that people could come up and write things that are causing them stress on petal-shaped sticky notes, then put them on the wall to create flowers.
